Front-lit letters
Each letter is a shallow box with an acrylic face and LEDs inside. The whole face glows in the brand colour. This is the brightest type and the easiest to read from a distance, which is why it suits shop fronts on busy roads. The acrylic face is the part that ages.
Back-lit letters
The letter is solid, usually stainless steel or aluminium, and stands off the wall on spacers. LEDs behind it light the wall, so the letter appears as a dark shape in a halo. It is quieter and reads as more premium. It needs a plain, light wall behind it to work.

Lit boards
A light box is a frame with LEDs inside and a printed or cut face. A board with raised letters combines an ACP background with lit letters or a lit logo on it. Boards are the economical way to light a large area.

Outline and neon-style signs
Flexible LED strip can draw a line of light, in the manner of neon. It is used for logos and decorative lettering more than for main name boards.
What fails first
In any lit sign the electrical parts age before the structure does. Power supplies fail before LED modules; modules in a sealed, well-ventilated letter outlast those in a damp one. A sign that can be opened for service will last longer than one that cannot.
Choosing between them
For reading distance and brightness, front-lit. For a calmer look on a good wall, back-lit. For a large name on a budget, a lit board. Ask to see each lit and unlit before deciding.

This guide is about: LED Sign Boards & Illuminated Name Boards